A moment for the show
Trade shows and related events are important methods of promoting your business, obtaining new contacts and also to learn about new technologies that may influence you going forward.
Recently we interviewed one of the leading heating spares suppliers about their recent trade show event.
What are your goals in exhibiting at the trade show, and how successful would you view the event?
We usually have a number of things we like to achieve at the show, firstly it’s an opportunity to promote our company across the heating industry and branch into the renewable energy market. It’s the chance to meet other heating professionals and helps identify influential people and market trends. Secondly the event offers us the chance welcome visitors and to speak to our suppliers and competitors alike, to understand the market and the new innovations, products and promotions that are in the developing marketplace.
Did you have any challenges in organising your exhibit or with the event itself?
Organising an event like this can be quite traumatic, but the organisers catered for our needs very well and we try to keep our stand as uncomplicated as possible. As long as everything gets there in time and we have plenty of catalogues and give-aways we’re ok.
Shows are an excellent opportunity to meet face to face with industry executives, people in the trade, also to establish ongoing relationships and service existing relationships.
Have you found it easy to develop any new relationships during the event?
It’s very easy to talk to people at these events because every exhibitor/visitor comes with a reason to listen. Time is precious especially at this key time of year for the heating industry, therefore everyone is receptive to each other, as everyone their wants to gain a return on their investment.
Did you have any interesting questions asked you would like to share?
A few as always. Launching a new range of products this year, we had many interesting questions regarding our connecting flue pipes from European chimney flue market leader Poujoulat.
You often hold a competition at these shows to support your exhibit, have you done so this year and if so what has been the reaction?
Yes, we held a competition. We filled an 18 litre water bottle with Danfoss oil nozzles and asked everyone to guess how many. 589 was the actual number, and a cracking guess of 580 won an Anton gas analyser set.
Studies have shown that trade show leads are often not followed up as effectively as they could be. Do you have any tips on how to maximise the potential of these valuable leads?
We follow up all leads religiously with a few days of the show, you need to strike while the interest is still at the front of people’s minds, and already this year we have seen the rewards.
In conclusion, what do I think a trade show is about?
The answer, it seems to me, is marketing your business and obtaining new marketing leads. Delegates are there to provide their details to exhibitors that interest them and Exhibitors are there to collect them. If you are thinking about exhibiting at a trade show in your industry sector make sure you have a strategy to obtain new leads and ensure you follow them up after the show.
Trade shows and related events are important methods of promoting your business, obtaining new contacts and also to learn about new technologies that may influence you going forward.
Recently we interviewed one of the leading heating spares suppliers about their recent trade show event.
What are your goals in exhibiting at the trade show, and how successful would you view the event?
We usually have a number of things we like to achieve at the show, firstly it’s an opportunity to promote our company across the heating industry and branch into the renewable energy market. It’s the chance to meet other heating professionals and helps identify influential people and market trends. Secondly the event offers us the chance welcome visitors and to speak to our suppliers and competitors alike, to understand the market and the new innovations, products and promotions that are in the developing marketplace.
Did you have any challenges in organising your exhibit or with the event itself?
Organising an event like this can be quite traumatic, but the organisers catered for our needs very well with and we try to keep our stand as uncomplicated as possible. As long as everything gets there in time and we have plenty of catalogues and give-aways we’re ok.
Shows are an excellent opportunity to meet face to face with industry executives, people in the trade, also to establish ongoing relationship and service existing relationships.
Have you found it easy to develop any new relationships during the event?
It’s very easy to talk to people at these events because every exhibitor/visitor comes with a reason to listen. Time is precious especially at this key time of year for the heating industry, therefore everyone is receptive to each other, as everyone their wants to gain a return on their investment.
Did you have any interesting questions asked you would like to share?
A few as always. Launching a new range of products this year, we had many interesting questions regarding our connecting flue pipes from European chimney flue market leader Poujoulat.
You often hold a competition at these shows to support your exhibit, have you done so this year and if so what has been the reaction?
Yes, we held a competition. We have filled an 18 litre water bottle with Danfoss nozzles and asked everyone to guess how many. 589 was the actual number, and a cracking guess of 580 won an Anton gas analyser set.
Studies have shown that trade show leads are often not followed up as effectively as they could be. Do you have any tips on how to maximise the potential of these valuable leads?
We follow up all leads religiously with a few days of the show, you need to strike why the interest is still at the front of people’s minds, and already this year we have seen the rewards.
In conclusion, what do I think a trade show is about?
The answer, it seems to me, is marketing your business and obtaining new marketing leads. Delegates are there to provide their details to exhibitors that interest them and Exhibitors are there to collect them. If you are thinking about exhibiting at a trade show in your industry sector make sure you have a strategy to obtain new leads and ensure you follow them up after the show.
A Moment for eCommerce
If you are after state of the art, safe, energy efficient instant water boiling technology then you may already know the name, Zip. Making their first appearance during the 1980s, supplying boiling water on demand, Zip’s range of water boiling products were an instant success.
Zip also provides an excellent supply of spare parts for their products. UK Spares are a main distributor of Zip spares throughout the UK. Online ordering of a vast range of Zip spares for our convenience, with full technical diagrams to verify the parts we need!
10 Months ago UK Spares re-launched their eCommerce side of the business and has already smashed the revenue generated over the previous eCommerce system.
With a steady investment in SEO and along with business management monitoring key performance indicators with preliminary intentions to increase ATV through “related products” and conversion ratio through user experience with updates like mega menus and multiple payment gateways on the horizon, phew, UK Spares is one to watch in terms of online sales growth through eCommerce and SEO marketing.
Searching for a moment
For most of us, especially you peeps reading this, times have changed. Long gone are the days of looking for a local business phone number in the big book near the phone or looking through your Filofax for your friends new phone number.
Today we have mastered, or at least getting there with search technology. We have social media tools to keep in contact with our friends and search engines help us to find almost everything from pizza to printers.
But how do we get more exposure on the big search engines like Google, Yahoo and Microsoft?
The answer is SEO Marketing. Search Engine Optimisation can help your business market itself more effectively on search engines when your potential customers or clients are trying to find your product or service.
Talk to an SEO Consultant to review your website and suggest ways and means of getting more exposure, 01 Systems specialise in SEO, eCommerce, Blogs and Social Media marketing. They can help you to better understand what you could do to utilise the ever-growing ever-changing Internet and Search Marketing science.
A moment of Clarity!
Are you using multiple separate business systems?
Inefficient business analysis and customer relationship?
Want help with tracking customers emails, invoices, quotes and accounts?
Want to be able to market effectively to all of you customers?
Watch this space coming soon!
A moment for autos
Autoaccomplish are one of the only used car dealers in the Stockport area that specialise in wheelchair adapted vehicles; we are based in Cheadle Hulme, near Stockport and Cheshire.
We stock a good range of adapted vehicles to suit all wheelchair users needs.
We are open 7 days a week and have under cover viewing are to help you browse around in comfort. If you are not able to get yourself to the garage then we can collect you from your home in one of our adapted vehicles and bring you to have a look round without obligation.
If you do not see the vehicle you are looking for please call Peter or Tony and they will do there up most to source you the vehicle you require.
We also offer specialist finance packages on our wheelchair accessible vehicles even if you are not employed, taking in to account DLA, pensions, careers allowance, etc.
To view a selection of our current wheelchair adapted vehicles please use the search feature to the left or select a category from the main menu.
Auto Accomplish are a family run used car dealership, based in Cheadle Hulme which is near Manchester Airport. The garage is ran by father and son, Peter and Tony Lapatrie. We have been established in the area for many years, specialising in low mileage, one owner used disabled access vehicles in Manchester with service history. All cars sold carry a warranty and are serviced prior to collection. We carry around 40 vehicles in stock, from small hatchbacks to larger family cars in both petrol and diesel. If you don’t see a vehicle that suits your requirements, we will do our best to source the car you want at no obligation.
We have been members of the Trading Standards Fair Play Charter since 2002, and pride ourselves on customer care, honesty and fairness.
At Auto Accomplish we also offer a full after sales package including all servicing, repairs, tyres, mots and valeting. So once you have purchased your vehicle you have got peace of mind that we can take care off all your motoring needs.
Also we have access to many different vehicle finance companies to help fund your purchase offering excellent rates subject to status. If you have had problems obtaining finance in the past we can also help you as we have access to many different lenders.
At the moment of Fusion
As you can see, at the bottom of every page in this blog, there is a link to Digital Nature’s project Fusion wordpress template.
This is a FREE template
A author website link is placed in the template back to their website. In doing this both parties win, users get free good looking templates, authors get those all important back links, and, with excellent designs like Fusion what is there to complain about?
A moment for WordPress
WordPress moment “start blogging!”
I’ve never used WordPress before, however it is now time I give WordPress a well deserved nod and give it a good home.
marketers blog and journey from a to z in marketing.
First of all allow me to introduce myself, I am James Roberts. To follow will be an excellent adventure in the form of my marketing blog, lets begin blogging.
A moment for your comments